Course & Coaching Price Calculator
Input your monthly income target, student capacity, and monthly expenses. Get a mathematically backed suggested price for your recorded courses, cohort Programs, and Live Classes.
Suggested 3-Tier Coaching Price Ladder
Low-friction Live Workshop or mini guide to acquire new students.
Your main Cohort Program with full curriculum.
High-touch mentoring with direct WhatsApp voice note access.
How this tool works
Define your income target
Specify what you want to take home every month after expenses (e.g. ₹1,00,000).
Choose your offer format
Select whether you are selling a self-paced recorded course, a cohort Program, or a live workshop.
Review the pricing ladder
See the suggested base price, low-ticket intro tier, core tier, and high-ticket 1:1 mentoring price points.
The math behind profitable course pricing in India
Most beginner coaches in India underprice their knowledge because they look at Udemy discounts (₹499 courses) and assume students won't pay more. But self-paced courses without support lead to 95% dropout rates.
Indian students are happy to pay ₹2,999 to ₹9,999 for structured Programs and Live Classes that provide direct guidance, accountability, and WhatsApp reminders.
This calculator combines your desired income, monthly business overheads (Zoom subscription, ads, software), and realistic student capacity to calculate your minimum sustainable price.
The 3-tier coaching pricing ladder
Rather than selling a single price point, successful online coaches use a value ladder to maximize both reach and profit:
- Tier 1: Introductory Workshop / Live Class (₹499 – ₹999). Low friction, lets new students experience your teaching style with zero doubt.
- Tier 2: Core Course or 4-Week Program (₹2,999 – ₹7,999). Complete transformation, drip lessons, group Q&A, and completion certificate.
- Tier 3: High-Touch Mentoring / VIP (₹9,999 – ₹25,000+). Limited to 5-10 students monthly for direct 1:1 guidance and rapid results.
Student volume matrix: How many students do you need?
To earn ₹1,00,000 net monthly income, here is the student count required across standard price points:
- At ₹499/student: You need ~200 students per month (requires aggressive ads and massive social reach).
- At ₹1,999/student: You need ~50 students per month (manageable via weekly webinars and WhatsApp broadcasts).
- At ₹4,999/student: You need only 20 students per month (easily fulfilled through an intimate live cohort batch).
- At ₹10,000/student: You need only 10 students per month (high personal attention, high retention).
Launch your offer at this price today
Build your coach website and publish your first course, Program, or Live Class with UPI payments and automated WhatsApp reminders in minutes.